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Our words carry weight, and so does our typography. The size, font and style of typeface we choose is one of the most recognizable aspects of the WVU brand. It can reinforce our bold and inspirational voice, or back up a smart and insightful idea. The following will help you decide how to match type with message.

Helvetica Iowan Font

Our main typeface is Helvetica Neue.  It can be used in all instances, including subheads and body copy. When using Helvetica Neue Condensed Black, use it in all caps and only for headlines.   

Alternate Font: When Helvetica Neue is not available, use Helvetica as a suitable replacement. 

Our secondary typeface is Iowan Old Style.  Like Helvetica Neue, Iowan Old Style is compelling enough for headlines, and legible enough for large amounts of smaller copy.   

Alternate Font: When Iowan Old Style is not available, Times New Roman is a suitable replacement.

Purchasing Options

Helvetica can be purchased from

Helvetica Roman
Price: $35.00

Helvetica Neue Std Condensed 3
Price: $149.00
Includes: Light, Light Oblique, Medium, Medium Oblique, Heavy and Heavy Oblique

Helvetica Neue Std 3
Price: $149.00
Includes: Light, Light Oblique, Medium, Medium Oblique, Heavy and Heavy Oblique

Iowan Old Style BT font can be purchased from

Iowan Old Style BT
Roman, Italic, Bold, and Bold Italic
Price: $39.00 per font
Total: $156.00