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Trademark & Licensing

To minimize risks with your project or a third-party vendor being rejected for institutional approvals, please meet all basic WVU Trademark and Licensing material guideline requirements.

Material Guidelines

Top 10 Official Requirements

  1. Fonts must be in-brand, so Helvetica and Iowan font families need to be used.
  2. Extension uses a modified AP style, so content must be formatted, reviewed and edited  according to AP style.
  3. Any images (photographs, artwork, diagrams, etc.) must be credited or sourced.
  4. Any contributors must be noted in some way.
  5. All relevant clauses and statements must be used.
    1. Review all Extension clauses and statements as you develop content.
    2. Most important clauses are the:
      1. Affirmative Action clause
      2. Federal Non-Discrimination clause
      3. Reasonable Accommodations clause
  6. If content (documents, presentations, spreadsheets, etc.) is shared digitally (email, social media, on the web) it must be accessible.
  7. Extension's logo should be used preferable at the top of whatever is being designed, but if it’s in collaboration they can be used side-by-side with a line separating the logos from each other.
    1. View good examples of logos used in collaboration.
  8. Always use a high resolution, non-distorted Extension logo.
  9. It's most preferable to only use official brand colors. If you use at least one or more official brand colors, most times your project will be fine.
  10. How well your project is executed and how your project reflects upon the official brand is strongly considered as part of reviews. Knowledge and information is a valued institutional product, and your project needs to be “in brand."
    1. Learn how you use WVU's brand and "make it real" to reach your audience and meet your goals.