Trademark & Licensing
To minimize risks with your project or a third-party vendor being rejected for institutional approvals, please meet all basic WVU Trademark and Licensing material guideline requirements.
Top 10 Official Requirements
- Fonts must be in-brand, so Helvetica and Iowan font families need to be used.
- Extension uses a modified AP style, so content must be formatted, reviewed and edited according to AP style.
- Any images (photographs, artwork, diagrams, etc.) must be credited or sourced.
- Any contributors must be noted in some way.
- All relevant clauses and statements must be used.
- Review all Extension clauses and statements as you develop content.
- Most important clauses are the:
- Affirmative Action clause
- Federal Non-Discrimination clause
- Reasonable Accommodations clause
- If content (documents, presentations, spreadsheets, etc.) is shared digitally (email, social media, on the web) it must be accessible.
- Extension's logo should be used preferable at the top of whatever is being designed, but if it’s in collaboration they can be used side-by-side with a line separating the logos from each other.
- Always use a high resolution, non-distorted Extension logo.
- It's most preferable to only use official brand colors. If you use at least one or more official brand colors, most times your project will be fine.
- How well your project is executed and how your project reflects upon the official brand is strongly considered as part of reviews. Knowledge and information is a valued institutional product, and your project needs to be “in brand."
- Learn how you use WVU's brand and "make it real" to reach your audience and meet your goals.